You can now buy a new Cadillac for as little as $500. The catch?
It has only two wheels, one seat and you have to provide the power.
General Motors Corp. has started licensing its luxury car brand and logo for a line of mid- to high-end bikes. The bikes cost $500 to $1,900, according to the company.
Officials with Cadillac said the licensing agreement is part of a strategy to attract younger buyers to its luxury cars. “The more unexpected brand contacts we can have, the more surprising it is for the consumer and the more chances we have to break through preconceptions of what they think they know about Cadillac now”, Cadillac’s accessories manager, told the Detroit News.
General Motors already licenses the Hummer name.
The “HUMMER Tactical Mountain Bike” folds for easy carrying in a backpack, according to an announcement released by GM in March, 2003.