adidas Salomon and Porsche Design agreed upon a long-term partnership.
The goal of the co-operation is to establish a technologically oriented premium sports brand said adidas on Monday in Herzogenaurach. The partnership extends to licensing also.
Under the brands ‘ Porsche Design ‘ and adidas and TaylorMade sport shoes, apparel and golf -, tennis and running equipment will be developed. Product will be available in the 2007 in specialty retail stors and exclusive Porsche Design shops.
Since the beginning of this year adidas competitor Puma already co-operates with Ferrari. Puma equips Formel-1 racing team of Ferrari. The sports article manufacturer supplies the team clothing and team shoes as well as accessories beside fireproof running products. Puma had at the same time acquired the world-wide license for the official Ferrari collection.