Adidas has announced Manhattan Beachwear, Inc. as its US licensee for swimwear.
The first adidas swimwear products under this licensing agreement will be available at retail starting January 2013.
adidas Pool will cater to the high performance swimmer and team-sports dealers, while adidas Beach will cater to the fashion swimwear market.
adidas already holds contracts with other licensees for sports such as wrestling, boxing, table tennis, martial arts and taekwondo.
In addition adidas has licensed eyewear, bodycare, watches and fragrances.