As if the wanted to proof our point, another brand switches its eyewear licensee, Lacoste.
Lacoste and Charmant announce their decision to end their partnership for eyewear products. Charmant had become the worldwide licensee of Lacoste in 2006. January 2011, the Lacoste eyewear license will be taken over by Marchon Eyewear, Inc.
The new collections will debut at retail in January 2011 with 48 sunglasses and 34 optical styles.
The collection will be sold at Lacoste flagship stores, department stores and optical stores worldwide.