Autoblog.com is reporting that Nissan is preparing the return of its Datsun brand, dropped back in 1986, for 2014.
Nissan will use Datsun as a brand for low-priced vehicles manufactured and sold in emerging Asian markets.
According to the Nikkei News Service, Datsun-branded vehicles will be priced at 500,000 yen (US$6,200) with annual sales goals of about 300,000 cars.
For Nissan it would be the third brand, next to its upscale Infinity cars.