If you are not familiar with Buzzword Bingo, here is the Wikipedia Link.
Lately, I feel an increased inflation of buzzwords in the branding and marketing community. Here is an example.
In the 80ies it was fine to have a trademark.
In the 90ies a label was alright.
Early in this decade everyone was a brand and owned a brand.
Nowadays, everyone has a leading brand and, after having sent one email outside the country, has a globally leading brand.
If you feel like we do, let me have the inflated buzzwords, that you notice. Please either leave a comment or send an email.
Maybe we can create a branding buzzword bingo.