Brand News

Liz Claiborne Inc. today announced that it has reached an agreement in principle for a license to design and manufacture stationery and select gift items for the Liz Claiborne Home collection.

The line will include social stationery, note cards, journals, memo boards, scrapbooks, picture frames, photo albums, paper tableware, kitchen recipe boxes and binders, gift cards and bags.

The collection will be launched to the trade in January 2006 at the Atlanta Spring Gift and Home Accessories Market and will be available at select specialty, stationery and gift retailers in Spring 2006.

The Liz Claiborne Home Collection was launched in 2002 with the introduction of flooring under the Liz Claiborne brand name. The line currently includes furniture, flooring, decorative fabric,
home storage, table linens, bed and bath products and window treatments.

Der Reifenhersteller Michelin und ein Tennis- und Bekleidungshersteller bringen einen neuen Tennisschuh auf den Markt, genannt All Court.

Michelin wird nur auf der Sohle erscheinen.

Der Schuh ist Teil eines Lizenzprogramms, das im Jahre 2000 mit dem Ziel gestartet wurde,
Michelin in weitere Produktbereiche zu bringen.

Für uns ist das eher Co-Branding. Oder eine Schuhsohlen-Lizenz.

Die Abstrahlung auf die Marke Michelin erscheint uns fraglich.

Brandweek reports, that tire maker Michelin and tennis equipment and apparel maker Babolat are set to launch the latter brand’s first tennis shoe, called All Court.

The shoe will be co-branded, though Michelin’s name and branding will be on the sole only.

The move is part of a licensing program Michelin launched in 2000, Michelin Lifestyle Limited, to extend the brand into automotive and cycling, high performance work, sports and leisure products, and heritage-themed apparel and personal accessories.

The managing director of Michelin Lifestyle Limited said the company launched the program as a brand builder. “The strategy has three goals,” he said. “It’s first and foremost for brand impact, and second, we want to have the right products in the right places to support our efforts to build that impact for the Michelin brand. Lastly, it’s to progressively contribute financial support through product sales,” he said.

We consider this plain co-branding. Or maybe a license for rubber soles?
The “brand impact” seems questionable.

Nach Auskunft des DIN Deutsches Institut für Normung e. V. dürfen wir im Sommer 2006 mit einem Meta-Standard zur Messung des Markenwertes rechnen.

Bleibt die Hoffnung, dass dann die vielen unseriösen Verfahren mit diffuser „Blackbox“ verschwinden.

According to DIN German Institute for Standards, the equivalent of ANA, a meta-standard for
monetary brand evaluation will be set by Summer of 2006.

We hope this will put an end to all the dubious methods with a black box.