Category: general

BP sold  65% of its Brand Castrol for US$6b. (£4.4bn) in cash.

Buyer is the US investment company  Stonepeak from NY.

Castrol is one of the oldest, premium brands for engine oil in cars, trucks, motorcycles, etc.

BP veräußerte  65% seiner Marke Castrol für US$6Mrd. (£4.4bn).

Der Erwerber ist die US Investmentfirma Stonepeak aus NYC.

Castrol ist eine der ältesten Premium Marken für Motoröle.

Kimberly-Clark took over Kenvue, the maker of brands like Tylenol and Neutrogena.

The purchase price is US$40B.

Kenvue used to be the Johnson & Johnson consumer health division, prior Pfizer Consumer Health, prior Pharmacia & Upjohn consumer health division.

Among others, Kimberly-Clark is adding the brands Band-Aid, Benadryl, Listerine, Neutrogena, and Johnson’s Baby brands to its portfolio.

Kimberly-Clark übernahm Kenvue, inklusive der Marken Tylenol und Neutrogena.

Der Kaufpreis beträgt US$40Mrd.

Kenvue war zuvor die Johnson & Johnson consumer health division, davor Pfizer Consumer Health, davor Pharmacia & Upjohn consumer health division.

Kimberly-Clark erwirbt damit u. A. auch die Marken Band-Aid, Benadryl, Listerine, Neutrogena, und Johnson’s Baby Marken.

Franchising differs from brand licensing primarily in terms of the underlying legal framework. Franchising is governed mostly by the laws of the individual states, whereas brand licenses allow for a federal. approach.

In the U.S., franchising and brand licensing have been established for much longer than in Europe. McDonald’s might be the best–known and most successful brand associated with this business model.

Franchising and licensing in the U.S. now span over 300 categories, including hotels, cafés, fitness centers, dance schools, gyms, entire sports leagues, and many, many more.

The fundamental principle is: You have to allow to your partners to succeed.

Successful licensees drive growth.