[:en]Brand management is not easy. And somebody at Daimler seems to be quite challenged with it.
Going back a bit, it was difficult to understand the change from Daimler Benz to Daimler. The immediate impact was royalties to be paid to the English competitor Daimler. Equally questionable was the revival of Maybach. As we know, that failed.
And now Daimler wants to revive yet another label, Pullmann. What will the product be called?
Mercedes S 600 Maybach Pullman
What a mouth full. Where will that be on the car?
Did they forgot, that originally a Pullman was a train car? And that today, probably Pullmann is known as a chain of hotels?