Diageos buy next celebrity spirits brand

As reported here, Diageo bought Aviation Gin along with other spirits.

Ryan Reynolds, actor from Deadpool, owns part of Aviation American Gin and will continue to hold shares.

The purchase includes Astral Tequila and TYKU Sake.

The price is US$335 million plus a potential earn out up to US$275 million.

Previously Diageo acquired Casamigos, partially owned by George Clooney.