Duracell brand license for Generators

Eastern Tools and Equipment unveiled its line of Duracell generators to the home improvement market during the National Hardware Show in Las Vegas.

The licensed products were launched softly in November 2010 at the APEX automotive-after-market show in Las Vegas.

Price points run from about $299 for a 28-lb. inverter generator to $999 for a heavy-duty portable unit.

The Duracell generators operate at less than 5% total harmonic distortion – a measure of the cleanliness of the power – allowing for use with sensitive electronic equipment such as computers.