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Example of Brand Licensing vs Brand Merchandising

A few times we pointed out the difference between brand merchandising and brand licensing.

Today, Brandchannel.com lists “10 Playboy Brand Extensions That Prove Hef Better Hurry“.

Anyone believing that these are well thought brand licenses, frankly, is nuts.
And on a side note, Mr. Hefner has been the majority share holder. So what will he improve, that he could not in the past? 

Author adminPosted on July 14, 2010

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