Anheuser-Busch is kicking up the grilling season with a new line of Budweiser sauces, including a baste, two barbecue sauces and a wing sauce.
Through a licensing agreement the new line of Budweiser-branded sauces will be launched in time for Independence Day.
“When we think about summer, we think about getting together with friends, grilling and
enjoying ice cold Budweiser,” said Randall Blackford, director of Budweiser marketing. “There are few things as distinctly American as Budweiser and barbecuing, and our line of Budweiser-branded sauces provides another way for home cooks and grillers to add flavor to their dishes.”
The Budweiser sauce recipes were created by a team of chefs led by Certified Executive Chef,
Brent Wertz, at Anheuser-Busch’s Kingsmill Resort in Williamsburg, Va., in conjunction with
Anheuser-Busch brewmasters.
Budweiser is a key ingredient in the creation of these sauces. The alcohol content after
production meets all government requirements to be classified as a non-beverage food product.
The Budweiser sauces will be available at grocery, gourmet and convenience stores and in casual dining chains.