According to WWD here, Elizabeth Arden Inc. has acquired the global fragrance licenses of Ed Hardy, True Religion and BCBG Max Azria.
The seller and former licensee is New Wave Fragrances LLC.
According to WWD here, Elizabeth Arden Inc. has acquired the global fragrance licenses of Ed Hardy, True Religion and BCBG Max Azria.
The seller and former licensee is New Wave Fragrances LLC.