One of the true iconic American brands is Harley-Davidson.
Struggling with various challenges, board member Jochen Zeitz took over as CEO, and started the reorganization. Already in the 90s Jochen Zeitz reorganized Puma. And he lead the brand to decades of success, continuing today.
Now Harley-Davidson is strengthening its licensing operations.
Harley-Davidson has an enormously loyal customer basis, partially organized as ‘HOG’, Harley Owners Group.