H. J. Heinz Co. announced to increases its focus on T.G.I. Friday’s frozen snacks and appetizers.
The newest licensed product is T.G.I. Friday’s Mac & Cheese Wedges.
Heinz holds a T.G.I. Friday’s license for some 11 years.
T.G.I. Friday’s licensed products are a $250 million business for Heinz, its fourth largest brand in the Heinz U.S. consumer products portfolio.