US apparel brand Guess?, has entered into a licensing agreement to market the brand in India.
The US company, which notched up $729.3 million in revenue last calendar year, designs, markets, distributes and licenses lifestyle collections of casual apparel and accessories for men, women and children that reflect American lifestyle and European fashions.
For the licensee, Guess? is not its first overseas brand in the country. It is the exclusive franchisee for Marks & Spencer and has the licensing rights to brands including Wilson, Puma, Speedo and Converse.
Industry sources also say there are other global labels that are finalising their Indian foray. One company is understood to have signed an agreement to bring the leading European apparel brand Esprit.
The company is also in an advanced stage of negotiations to sign a licensing agreement with Italian clothing brand Giorgio Armani.