PepsiCo gets more Energy

According to Reuters, Pepsico, known for Pepsi and dozens of other non-alcoholic beverage brands, is acquiring Rockstar energy drink.

The rival, Coca Cola, owns Monster energy drink, tried its own label Burn in the 2000s, and launched energy drinks under the Coca Cola label recently.

The energy drinks market was created by the #3 in beverages, Red Bull. Besides offering varieties and seasonal products, Red Bull entered the bitter lemon, ginger ale, tonic water businesses recently.

(source)