Escada files for insolvency

According to various news sources, Escada is the next iconic fashion brand to file for insolvency proceedings. The reasons could be plenty.

For a long time Escada tried all by itself to expand the brand into perfume, cosmetics, bags, eyewear, shoes. That never succeeded and they came late to licensing.

Communicating the difference between Escada and Escada Sport is difficult. Many brands struggle with diffusion lines.

Neiman Marcus, an important partner, went into chapter 11.

Escada was a fashion brand of coordinates: complete, matching outfits. Starting in the 90s more and more women started coordinating themselves. And increasingly they combined discount product with designer pieces.

Update:  The trademarks are not among the assets of the  company.