AB Inbev sells some brands

Anheuser-Busch InBev has entered an agreement to sell five beer brands in Eastern Europe to Japan-based Asahi. The purchase price is US$7.8 billion.

Asahi will acquire brands in the Czech Republic, Slovakia, Poland, Hungary, and Romania along with other related assets, that were owned by SABMiller prior to its combination with AB InBev. It will also acquire the IP rights relating to the brands, including Pilsner Urquell (excluding in the U.S. and Puerto Rico), Tyskie, Lecher and Dreier.

Coach buys Kate Spade

Coach announced, it is Buying Kate Spade. The purchase price is US$2.4 billion in cash.

Kate Spade is aiming for a younger customer. Both brands are licensed into various categories, Coach among others for watches, eyewear and perfume, Kate Spade more liberally for eyewear, watches, perfume, home textile, socks, sleepwear, etc.

The acquisition is to close during the 3rd quarter of 2017.

Earlier Coach had acquired Stuart Weitzman.

Qualifying for brand evaluation

The WSJ reported, that a certification program is in the works for those, who appraise corporate intangible assets like brands and trademarks.

The American Institute of CPAs (certified public accountants) is leading the effort.

The new certification program would require 30 hours of work, depending on experience, and could cost more than $1,000, according to the AICPA.

The accounting trade group is collaborating with the American Society of Appraisers and the Royal Institution of Chartered Surveyors to work out specifics of the program, which could be announced by the end of the year.

The program would set standards for how valuation experts should document their analyses and push a company’s management to defend its own judgments.

The push comes in response to concerns raised by the Securities and Exchange Commission, which has flagged valuations as an issue in several speeches since the financial crisis.

Sports Direct sells Dunlop brand

Reportedly, Sports Direct sold its Dunlop business – including wholesale and licenses – to Sumitomo Rubber.

The purchase price is US$137.5 million.

Sports Direct will keep a royalty free licence to use the Dunlop brand for premium workwear and safety wear.

Dunlop operates in the UK, Europe, parts of Asia, USA, and Canada. For the year ended 24 April 2016, it had combined revenue of 42.64 million pounds, gross assets of 41.76 million pounds and profit before tax of 4.06 million pounds.

Mahindra buys BSA

Classic Legends Pvt Ltd, part of Mahindra, acquired UK-based BSA Company.

The purchase price of to GBP 28.33 per share totals around GBP 34 Mill.

BSA is licensing motorcycle brands. Incorporated in the UK, the company has also presence in Japan, Singapore, Malaysia, USA, Mexico and Canada.

Last year, Mahindra had completed the acquisition of 51 per cent stake in Peugeot Motorcycles.

EMSA and WMF sold

The publicly traded SEB-Group from France took over the German manufacturer of household and garden products, Emsa.

SEB is a leading manufacturer of houshold products and small appliances under such brands as Krups, Moulinex, Rowenta and Tefal.

In addition SEB bought the German WMF Group from KKR. SEB will pay €1.02 Billion in cash, absorb debt of €565 Millions and more than €125 Million in pension liabilities.

WMF holds brands like WMF, Silit, Kaiser, Schaerer and Hepp.

JAB buys Krispy Kreme

Krispy Kreme was acquired by Keurig Owner JAB Holding Co.

The purchase price was US$1.35 Billion.

JAB Holding Co. owns a variety of brands including Bally, Belstaff and Jimmy Choo. The family also holds 15% of Reckitt Benckiser and 70% of Coty Inc.

Lately it invested heavily in the coffee market with Peet’s Coffee & Tea, Inc., Caribou Coffee, Keurig and D.E Master Blenders 1753.

The Krispy Kreme brand license for coffee is held by Segafredo.

LVMH sells Donna Karan / DKNY

In a rare move, LVMH – usually known to buy, grow, and hold on to brands – is selling Donna Karan and DKNY, reports say.

The buyer is G-III Apparel Group, Ltd. With the exception of its G. H. Bass brand and a Karl Lagerfeld joint venture, G-III mostly is a licensee. Its licenses are from brands such as Calvin Klein, Tommy Hilfiger, Kenneth Cole, Cole Haan, Guess?, Jones New York, Ellen Tracy, Levi’s, and Dockers. It is involved also with the NFL, NBA, MLB, NHL, and colleges and universities.

The purchase price for Donna Karan International, Inc., parent of the Donna Karan and DKNY brands, will be US$ 650 million.

Donna Karan and DKNY have a colorful history, not entirely free from trouble. The brands have licenses in various categories like legwear, menswear, kidswear, eyewear, sleepwear, underwear, watches, home textile, fragrances, and porcelain.