Longchamps eyewear license

Longchamp, originally best known for its iconic handbags and luggage, has signed a brand licensing agreement for the development, production and distribution of Longchamp eyewear collections.

The licensee is Marchon, the territory is global, licensed product will be optical frames and sunglasses.

Distribution will be through Longchamp boutiques, specialty retail, multi-brand fashion channels, and travel retail locations.

Kering + Richemont JV for Cartier eyewear

Kering Eyewear announced a strategic partnership with Richemont to handle the development, manufacturing and distribution of Cartier eyewear. The partnership is Kering Eyewear’s first external deal since setting up operations in 2014.

Richemont will acquire a minority stake of around 30% in Kering Eyewear, which currently handles Kering brands like Gucci, Bottega Veneta, Saint Laurent and Alexander McQueen.

Earlier LVMH entered into a joint venture with Marcolin, while Luxottica and Essilor signed a €50 billion merger in January.

Kering Eyewear could take on further licences from Richemont, like Chloé and Dunhill, whose eyewear licenses are currently handled by Marchon and De Rigo Vision respectively.

Bellstaff licenses eyewear

Belstaff is reported to have signed a brand license for eyewear.

The licensee is Imatta, the license runs for 10 years, the territory is worldwide. Distribution is planed via Belstaff stores, department stores, fashion and travel retail, and independent optical boutiques.

Launch of the collection will be Spring, it features 36 styles, half sunglasses and half optical frames. Retail prices range from $325 to $425.

Glamour eyewear license

Reportedly Condé Nast signed a multi-year licensing agreement with L’Amy America to distribute eyewear under the Glamour brand.

L’Amy America, part of International Luxury Group, will market and distribute sunglasses and ophthalmic frames labeled Glamour Editor’s Pick.

It holds brand licenses already from Bally, Cerruti 1881, Balmain, Kenzo, Nina Ricci, Thierry Mugler, Kipling, Rochas, Chevignon, Sonia Rykiel, Columbia, and Sperry.