LVMH kauft Tiffany’s

Reuters berichtet, LVMH und Tiffany & Co einigten sich über die Akquisition.
LVMH zahlt US$135 pro Aktie in bar, was einem Kaufpreis von US$16,2 Milliarden entspricht.

Die Transaktion soll Mitte 2020 abgeschlossen sein.

Bereits 1997 erwarb LVMH die DFS Group (Duty Free Shops) und Sephora (Parfümerie).

Bei Diamanten kooperiert LVMH bereits mit De Beers.

LVMH buys Tiffany’s

Reuters reports, LVMH has reached a definitive agreement to buy US jewellery company Tiffany & Co.
LVMH offered $135 per share all-cash, bringing the purchase price to $16.2 billion.

The transaction will close in the middle of 2020.

In 1997 LVMH bought DFS Group (Duty Free Shops) and Sephora (fragrances and beauty).

In diamonds LVMH also cooperates with De Beers.

Additional Bulgari Hotel under license

Bulgari has licensed its brand to Meraas Holding for a luxury resort and residential project on a man-made island off the coast of Dubai.

It will feature a 101-room hotel, 165 residential apartments, 15 mansions and eight penthouses, to be completed in 2017.

Ritz-Carlton will operate the hotel under the Bulgari brand. It already holds a brand license from Bulgari for a hotel.

Bad licence management is costly

[:en]When it comes to licensing marketers are concerned with brand dilution. But the bigger risk is bad license management. The recent example is the Tiffany’s watch license.

In 2008 Tiffany’s signed a watch license with Swatch Group. And in 2011 the partners split with a pretty public fight, see here.

In December now the mediators decided, that Tiffany has to pay Swatch Group SFr 402 million in damages. The counter suit by Tiffany’s was dismissed.[:]

Chopard and Mickey Mouse – really

It is always risky to judge brand collaborations from the outside. Thus, we are careful and usually refrain from doing so.

In a somewhat unlikely combination of brands, Chopard announced the launch of a “Happy Mickey” collection. The luxury watchmaker will offer watches and jewelry under a Disney license of Mickey Mouse.

Disney has quite a history of trying to upgrade its brands, remember Donaldson?
One might call us purists or even snobs, but men in Mickey Mouse socks or ties are among the most ludicrous appearances.

And this is in our humble opinion not the best of associations for a luxury brand like Chopard. Even if the justification is “a passion for movies” and a “commitment to fun and entertainment”.

Michael Kors Signs Jewelry License With Fossil

Fossil, Inc. and Michael Kors, Inc. announced to expand their relationship with the Michael Kors Fall 2011 jewelry collection, offering women’s earrings, necklaces, bracelets and rings.Michael Kors first partnered with Fossil in Fall 2004 to launch the Michael Kors watch line.

Price points for pieces within the collection will range from $100 to $500. The jewelry will be available in select Michael Kors retail stores worldwide and sold through limited domestic and European wholesale partners beginning in Fall 2011.

M&M’s Jewelry License

Monet International signed a license for an M&M’s line of jewelry.
The collection will include rings, bracelets, earrings, necklaces and keepsakes and will feature the M&M’s characters.

The jewelry will retail from $15 to $45. A second, higher-end line in sterling silver will be retailing at $35 and up.

The M&M’s jewelry will be introduced at Macy’s later this month, it will be available at wholesale from January, 2011.