JVC Kenwood – next CE brand to license

According to Bloomberg, JVC Kenwood, the Japanese maker of audio equipment, video cameras and televisions, said it will license its JVC brand to sales agents in Africa, Russia and Latin America to bolster revenue.

Argentina is first, the sales agent is supposed to sell 100,000 TV sets a year.

JVC follows Philips, Grundig, AEG, Telefunken, Blaupunkt and other CE brands in geographic brand licensing.