Lacoste SA has struck a licensing agreement for the manufacture of timepieces under the French company’s trademark crocodile brand.
A Lacoste spokeswoman said on Tuesday the agreement would take effect Jan. 1, 2007, and did not define when it would end.
In a statement, Lacoste said the first watches would be presented in spring 2007 and would be
sold worldwide through its own network of 870 Lacoste boutiques, department and specialty
stores and jewelers.
In a separate statement, the licensee, which also makes watches under the Coach, Tommy
Hilfiger and Hugo Boss brands, said the watches would be priced at $195 and $595.