The market for smartphones is a difficult one. Proven by Blackberry giving up manufacturing and licensing its brand to TCL.
After many other brands, British automotive brand Jaguar Land Rover, currently owned by Tata Motors, launches smartphones and accessories in 2017 via license.
The licensee is Bullitt Group. Bullitt Group has been working with various brands before, among them CAT, Caterpillar, and JCB.