The headline could be “back to sensible licensing”.
Laura Ashley has signed a licensing agreement for a collection of picture frames.
The licensee is with Isaac Jacobs International.
The debut collection will include free standing and wall-mounted frames of acrylic, wood, resin, glass, metal and plastic.
The Laura Ashley frame collection will be launched in department and specialty stores early 2013.
After some strange brand extensions this one is true to the core of the brand, romantic.
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