Again a licensee buys its licensor, this time it is Steve Madden taking over Betsey Johnson.
Steve Madden, a successful marketer of shoes and accessories under its own brand as well, has been a Betsey Johnson licensee for a while.
Again a licensee buys its licensor, this time it is Steve Madden taking over Betsey Johnson.
Steve Madden, a successful marketer of shoes and accessories under its own brand as well, has been a Betsey Johnson licensee for a while.