The International Trademark Association published a great PDF from the 2010 meeting titled: Maximizing Brand Value: Top Tax Strategies for Brand Owners.
Why should you read it?
Trademarks and other intellectual properties account for up to 70% or company value. Inter-company pricing and licensing has been a tool to reduce tax exposure. Of course, over the last years, governments caught up when looking to get a fair share of tax revenues.
If you are licensing your brands and/or IP, you would want to maximize profits. But you do not want to end up like GlaxoSmithKline, who had to settle with the US IRS in the amount of 3.4 Billion US Dollars.
If you would like to have a copy of the PDF, just leave a comment or send us an email.