The French conglomerate of Luxury brands and products “merges” with Bulgari, or rather buys it.
For LVMH this has many positive aspects.
It gets a brand of Italian origin. Besides Donna Karan from the US, LVMH mostly owns originally French brands.
Also, LMVH gains a lot of know how in jewelry and watches, two areas the company is less strong then for example the Richemont group.
Bulgari’s strength is jewelry and there are not too many strong, global jewelry brands out there.
LVMH bought Bulgari after this had suffered two years of losses and financial difficulties.