WWD reports here that bags and accessories brand Mandarina Duck continues the European rollout of its first scent, a signature fragrance for women, industry sources estimate it will generate $8.5 million in its first year on counter worldwide.
The Mandarina Duck fragrance, which targets 20- to 30-year-olds, has been introduced in Russia and the Mideast, and in Spain, Italy and – last month – in France.
“France is the most difficult market,” said the president of the licensee.
The scent is due to be rolled out to Germany, Japan and India this year, a strategy that will make it available in some 5,000 points of sale.
Next year, China, the U.K., Eastern Europe and the U.S. are to be additional launch markets for
the Mandarina Duck fragrance.
Advertising for Mandarina Duck will be unveiled at the duty-free trade show in Cannes this month.
A Mandarina Duck men’s scent is due for a spring 2006 launch.