Mr. Clean is one of the big brands at P&G.
There are already a few line extensions and co-branding initiatives with Febreze.
Through a subsidiary P&G is taking Mr. Clean into a new category and services:
This includes challenges:
- winning more men as customers, where the focus has been on women
- going from product ( you do it) to service (we do it)
So far, P&G is active in three states.