Perfume licenses moving

Dolce & Gabbana announced to take its fragrance and cosmetics licenses in-house. Since 2016 the licensee has been Shiseido. Prior licensees were Coty, Inc. and P+G from 2006.

Notoriously, P+G acquired the license through an auction.

Already in 2021 Estee Lauder and four of its licensors split amicably: Zegna, Michael Kors, Donna Karan / DKNY, and Tommy Hilfiger.

Some found new licensees in the meantime.

Many attempts by fashion houses to manage fragrances in-house were less than successful. Examples were Donna Karan, and Escada.