Parfums Azzaro has signed a long-term partnership agreement with The Porsche Design Group, a subsidiary of the famed car maker that produces Porsche brand accessories, to create and distribute men’s fragrances.
The first Porsche scent under the new fragrance brand is expected to be introduced in early 2008. It will be sold through the distribution network of Groupe Clarins, Parfums Azzaro’s owner.
The partnership is the latest in a fleet of beauty-carmaker deals.
Lotus recently signed on Distinguished Fragrance Brands Ltd. and Riviera Concepts creates Hummer fragrances.