Puma signed a global license for eyewear.
The first collection of shades and glases will be presented this fall and will be at retail by the end of 2006.
The Asian licensee has 50 years of experience and belongs to the leading producers, designers
and marketers of eyewear. It has experience with brand licenses like Boss, Hugo, Elle and Esprit.
The licensee works international in more then 100 countries. In the USA it will collaborate with Luxottica.
At present, Puma has licenses in place for watches, perfume, bodycare and socks.