Tulip Computers NV of Holland is said to have finalized the sale of the brand Commodore and all related business. The purchase price was given at 24 Mill. Euros, payable in portions until 2010.
This actual price paid for this globally known brand should bring back to reality some experts and their inflated estimates of brand value.
The real value of a brand is exactly, what someone is willing to pay for it.
And not, what some people calculate with mysterious formulas.