This is not about our most valuable brand license so far, although it is about a contract we closed recently. This is about the time and effort that sometimes is needed, to finalize a brand license with willing parties.
The time and work that went into negotiating this brand license contract was record breaking. From first contact to signing the agreement took six months, countless telephone calls and way over 400 emails. But it was worth every second, every night hour, every extra effort that went into it.
Without patient, willing and able people on both side, licensor and licensee, this would not have been possible.
If you consider entering our field of business, bring an additional bag of patience.