Rocker turned Brandmanager

Can it get any better? The “outlaws” are screaming foul and asking for the law to step in. How amusing.

The Hells Angels, represented by the Hells Angels Motorcycle Corporation, filed a law suit in the court of Los Angeles against Alexander McQueen and its retailers Saks and Zappos. McQueen quickly settled the case.

Isn’t it great? Rockers are discovering the law. Does that mean, the Hells Angels will from now on follow all laws? And if they are now seeking protection by the law, how does that change their image as “outlaws”?

Now, here is a real challenge in “brand management”.