Profilo-Telra revitalizes the Telefunken brand with announcement of Pan-European licensing deal
Profilo-Telra, Europe’s third largest TV manufacturer, today announced a pan-European deal to license the Telefunken brand from Telefunken Licenses GmbH.
Profilo-Telra will combine its expertise in manufacturing consumer electronics products with the heritage of the Telefunken brand to deliver market leading products across Europe.
Telefunken is a pioneer in the electronics sector, responsible for over 20,000 patents and is particularly well-established in the television market.
The Telefunken brand is widely recognized among consumers and professionals as a sign for premium quality products.
Profilo-Telra has been manufacturing consumer electronics products for companies such as
Sony, Matsushita, Thomson and Philips as well as large retailers’ private labels since 1970.
The first Telefunken products from Profilo-Telra will be launched at IFA, Berlin. New launches will include Digital Wireless Flat TVs, unique six-colour DLP (Digital Light Projector) TVs, full HD TVs and unique four and five primary colours LCD TVs.