The Timberland Company, a worldwide marketer of footwear, apparel and gear for the outdoor industry, today announced an exclusive licensing agreement for work wear. Through this collaboration, Timberland PRO, a division of The Timberland Company, will expand its presence in the work wear apparel sector in both the United States and Canada.
Introduced in 1999, Timberland PRO is an integrated line of footwear, apparel and gear for working professionals who demand superior comfort, performance and protection on the job. Under the agreement, the licensee will drive development and distribution of a Timberland PRO(R) line of men’s work wear apparel.
The Timberland PRO(R) apparel line will include long-sleeved woven and knit shirts, performance outerwear and pants. True to Timberland’s heritage, these items will deliver performance benefits such as extended comfort, moisture and heat management, high-visibility elements and innovative fabric technologies.
The Fall 2007 PRO(R) Apparel collection will be introduced at the Magic Show in Las Vegas, February 13-16, 2007. Distribution will be targeted to regional and independent accounts, as well as catalog and online businesses.