According to a recent ACNielsen study these are the most attractive Designer brands globally:
Giorgio Armani 30 %
Gucci 27 %
Versace 26 %
Chanel 22 %
Christian Dior 19 %
Ralph Lauren 18 %
Prada 17 %
Yves Saint Laurent 17 %
Slightly different is the ranking for Designer brands that are actually bought:
Giorgio Armani 19 %
Chanel 19 %
Versace 16 %
Ralph Lauren 16 %
Yves Saint Laurent 15 %
Christian Dior 15 %
Gucci 15 %
Scary is, that for example in Germany only 20% believe, that Designer brands are worth more than regular brands.
And even worse, 20% believe fakes are just as good as the originals.