Italian luxury goods house Trussardi has inked a long-term worldwide fragrance licensing agreement.
Procter & Gamble announced the end of its licensing agreement with Trussardi, which it had inherited through the acquisition of Wella’s Cosmopolitan Cosmetics fine fragrance division.
P&G’s deals with the Tony & Tina, Charles Jourdan and Yohji Yamamoto brands have also ended.
The deal gives us the scope to develop the Italian market and to decide with the brand what other markets to develop,’ said the founder, chief operating officer and managing director of the
Paris-based licensee. The five-year-old firm rang up sales of 71 million Euros, or $92.8 million at average exchange, last year.
The Trussardi Group, which last year generated volume of 122 million Euros, or $159 million, has 100 boutiques and 120 corners worldwide.
Its beauty portfolio includes Trussardi Jeans for men and women, Python for men and women, plus Skin, a women’s scent.