VF Corp sold its fashion brands 7 For All Mankind, Splendid, and Ella Moss.
The buyer is Delta Galil Industries, the purchase price US$120 million.
Collectively the brands stand for to US$344 million in sales with US$5.8 million in profit.
Delta Galil owns Schiesser among other brands, is the exclusive licensee for all Puma products in Israel, and is a licensee of Lucky Brand, Columbia, Lacoste, and Kenneth Cole.