The grand dame of punk, Vivienne Westwood, has signed a brand license for watches.
The licensee is Zeon Limited.
The license is for worldwide design, manufacture and sale of men’s and women’s watches.
Launch will be at the Baselworld in March 2011.
Retail prices are supposed to be between £100 to £500.
Initially, the licensed products will be available at British department stores and specialty retailers, then rolling out in the USA, Europe and Asia.