Smell is an important issue with cars, at least inside. How a car smells is a major decision point when potential customers take a seat for the first time. Thus, you find fragrances inside any car at the dealership.
What a Mercedes driver should smell like, according to its manufacturer, we will find out in 2012.
Mercedes Benz signed a license for fragrances with the French INCC Group. For INCC it is the very first license and a global one even.
After perfume in 2012 the partners are planing to launch bodycare products for men as well.